Global Journal of Economics and Business

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Enhance the Brand's Electronic Adaptation to the Needs of Millenium Customers to Attract them to Online Shopping By Applying to Arab Countries in the Middle East

Abeer Elsayed Fayed

The present study has addressed an important topic for Internet marketers, namely, "Enhancing the electronic adaptation of trademarks over the Internet to meet the needs of the millennium generation to attract them to buy from Arab countries in the Middle East." The study focused on attracting the millennium ...

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The Impact of Smart Phone Usage on the Workers Productivity: Exploration Search in Baghdad Environment Directorate

Thamer Al-Bakri , Alaa Abdul Karim Ghaleb , Abdul Rahman Taher Schnitter

Smartphone is no means just communication between people around the world; it has become a social phenomenon that spread to the workplace in various fields, and opinions differed between supporters and opponents of the use of this technology in general While some seethe contrary. Hence, the problem of ...

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Role of Digital Sports Marketing in Developing Tourism in the Kingdom of Saudi Arabia

Rawan Ali Al Rayih , Abeer Al Sayed Fayed

Objectives: This study aims to identify the role of Digital Sports Marketing in developing tourism in the Kingdom of Saudi Arabia. It seeks to determine the effectiveness of sports marketing through various channels, including emails, social media, websites, and phones, in promoting tourism. Additionally, ...

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